In Focus

In the middle of all... Above it all.

That was actually a factual statement about Falcon Ridge. Located less than 5 miles from downtown Asheville, one of the county's top tourist destinations and the fastest growing city in the Southeast, Falcon Ridge actually was situated above the city proper and right in the middle of the bounties of Asheville.

The logo was designed to capture the southern mountain spirit and be flexible enough to match any color combo we used in an ad (we decided to have a color scheme reflective of each season).

Even the imagery used in each ad reflected the motto; we would use a real image of what people do in the Asheville area and place it with a real picture of the view from the development.

So, when we say "In the middle of it all, Above it all" we really mean it!