In Focus

Art, Quality, Integrity...that is what our client at Mill Creek Post and Beam wanted to instill with their marketing materials. The craftsmanship of the Mill Creek team is incredible and needed to be displayed in all of the collateral and the website.

We chose a classic look, as if the brochure itself were a well worn book sitting on a table or shelf. The paper itself was as rich as the visuals, right down to matching the antique colors of the paper to the colors of the graphics and notes being "paper-clipped" into the booklet. The cover paper was chosen because it felt rich, like a favorite book you would keep on your nightstand. The richness of the brochure imagery, text and style reflected the richness of a Timber Frame home.

Once the marketing collateral was completed we began work on the website. We had to translate the rich quality of the brochures into the site and accomplished this with incredible visuals, simple layouts and deep content.

At the end of the third week after going live, the site made it to page one in several searches on Google as well as increasing weekly by almost 200 visitors for the first 60 days!