Our client had been advertising programs in the newspaper with moderate success. They offered an excellent product at affordable prices with an advertising strategy that did not reflect well on the product. The ads were being designed by the newspaper to save money.
Republic Marketing took on creating a new ad template. Our focus was on a clear cut strategy; compelling visuals with a clearly defined call to action. We worked closely with the client to minimize copy and focus on event registration. In addition, we branded the program to match the new brochure being designed for the client.
The result? Success! The first event promoted in this manner received a 1000% increase in registration (they actually had to cut off reservations for the first time). The sales at the event itself paid for all the creative and advertising and the consultations resulted in thousands of dollars in future sales.
1 Client + 1 Strategy + 1 New Ad = 1000% increase in sales!
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