You've Got Mail

Easily the least sexiest tool in digital marketing, E-Mail marketing is extremely powerful in its ability to focus and target your messages to very specific sub-groups of your database.  Regionally, demographically, behaviorally, if you track it, you can deliver a message tailored to that particular consumer. Want to offer an incentive to those who have not shopped with you in a while? Done. How about a "Thank You" reward for the group that made large purchases in the past month? Done. A discount on umbrellas for those in Washington State and sunscreen for your California consumers? Done and Done.

E-Mail marketing allows you to focus your efforts, and easily track what messages are working, and which aren't. Read our case study of how a simple format change in an E-newsletter format revealed what people were really reading when they opened their E-Mail.